
Everything we do is driven from our Capture the Conversation™ philosophy: Search engines are media, and markets are conversations. To dominate in a market, you must capture the conversation - pursuing a unified, multi-tactic approach to word of mouth marketing and search engine visibility.
What is Room 214?
Room 214 is a Google-certified search marketing and social media agency that helps organizations economically grow sales, leads and brand awareness. Our systematic approach holistically leverages multiple agency efforts (public relations, application development and advertising) through the web to measure and drive successful word of mouth and influencer outreach initiatives.
Our Values are uncompromising. We believe in measurable results, attention to detail and learning by doing. We also believe in love - and exemplify this in the work place by prioritizing compassion over corporation, and people over process. Cash is NOT king. We keep this perspective by 1) valuing our employees as partners in our business, 2) respecting our clients' businesses as much as our own, 3) contributing to social justice efforts which far outweigh the importance of what we do to pay the bills. We support the AJWS for human relief in Darfur/Sudan, Love146 for eliminating child sex trafficking and Kiva for advancing entrepreneurship in third world countries.
Learn more about Room 214 individuals.
Most Recent Press Release
Room 214 Selected for Social Media, RSS Integration Project for Dynamic Bicycles
Boulder, Colo.-based search marketing and visibility agency to design, develop and deploy a company blog, RSS feeds and online syndicating press room for Dynamic Bicycles
[Read More]Latest In the News Snippet
8th Fastest Growing Private Company
Room 214 is honored to have made the 2008 Denver Business Journal's Top 10 list of Fastest Growing Private Companies.
Featured Article
The Top 5 Reasons it's RSS or DIE
Executive Summary
"RSS" stands for really simple syndication. In a nutshell, it is the technology enabling blogs, podcasts, and all major online news rooms. RSS is rapidly displacing email and websites as the preferred method for distributing online content. However, although the syndication technology may indeed be "simple," highly effective RSS deployments are not. Success hinges on a careful re-thinking of content channels and marketing strategies
In order to "get RSS right the first time," companies need to understand the basic paradigm shift it represents, and how that should be integrated with overall corporate marketing and PR communications. To read more, download the PDF version of The Top 5 Reasons Why it's RSS or DIE.
Featured Case Study
Case Study - Dynamic Bicycles
Imagine that you've introduced a revolutionary new bicycle that doesn't use a chain. Neato. You are forced to sell on the Internet exclusively until you're able to convince retailers to carry your product. Now of course, you want everyone who's searching on the Internet for “bicycles” to find you. Pronto.
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