Optimized press releases are a fundamental building block of online public relations. They increase visibility through distribution channels that index and display your keyword-optimized content on sites such as Google News and Yahoo! News.
Our optimized press release service is intended for monthly distribution, and can be used in conjunction with any kind of news that promotes search visibility (announcing online articles or podcast updates, for example). Net results include permanent one-way links to your website for increasing visibility over time, in addition to thousands of visitors to an online release that targets your industry (including journalists)
Content Review and Keyword Selection
Optimizing a press release for the search engines consists of identifying the targeted keyword search terms most likely to trigger a view of the release within news search properties - then ensuring that they are used as linking anchor text within the content.
HTML Coding for Landing Page from Feed
Applicable anchor text is added for phrases linked within your release. The format is "feed" friendly, often preserving the URL structure when syndicated across multiple aggregators.
Submission to Selected Primary Aggregator
Room 214 works with multiple partners to ensure guaranteed distribution on the largest news search networks (Google News and Yahoo! News, in particular) for a variety of chosen search terms
Formatting/Creation of Imagery for the Release
We create a jpeg image used as part of the submission process and also embed this in the HTML version of the release. The image will typically accompany Google News and Yahoo News headlines, adding additional interest to your content. Detailed tracking and statistics are provided for the first 60 days.
