As expert integrators, Room 214 provides multiple solutions for tracking blogs, comments, forums, message boards, Twiter posts, syndicated news, and search engine results to help manage and monitor your company brand, industry happenings, and competition.
Our systematic approach gathers the intelligence and strategic insight to shape and adjust marketing communications and customer service tactics. We help companies recognize potential trends, track the pulse on the competition, establish subject expertise, provide quick and proactive crisis response, and continuously creates public relations opportunities.
Social Media Monitoring and Research Resources
Depending on an organization's requirements, one or several technologies may be used to identify key influencers, track relevant conversations and customize alert and response mechanisms. Room 214 has worked successfully with Collective Intellect, Radian6, RSSready, Umbria and FiltrBox among others.
What is tracked:
Your Company and Industry
- Company name(s) (stock symbol if applicable)
- Service / product / brand names
- Executive management names and titles
- Common industry jargon / acronyms
- Industry associations
- Industry trade shows
- Industry trade publications
- A-list journalist names, publications (example: Walt Mossberg, Wall Street Journal)
- Industry-specific job titles (example: VP of Wireless Product Development)
Your Competition
- Top competitor websites
- Top competitor companies name(s) (stock symbol if applicable)
- Service / product / brand names
- Executive management names and titles
Keyword and Topic Net Content
- Top keywords (search terms from keyword analysis)
- Top industry-related blogs
- Employee / Internal blogs
- Top podcasts
- Top online forums or user groups
- Top online publications / publicly syndicated newsletters
- Blog comments
- Microblogs (Twitter)
Interested in taking advantage of Room 214's powerful Reputation Management and Social Media Monitoring service? Fill out our contact form or give us a call to get started.
