"Room 214 came highly recommended to us from very trusted sources. We have been nothing but happy about our relationship with them. We have really appreciated the opportunity to work with them."
~ Lex Sisney
Founder of Commission Junction

Everything we do is driven from our Capture the Conversation™ philosophy: Search engines are media, and markets are conversations. To dominate in a market, you must capture the conversation - pursuing a unified, multi-tactic approach to search engine visibility for sales, leads, awareness and profitability.


How Do We Help You Do This?
Referring to search marketing experts, one client executive once told us, "there are millions of you guys out there now. We choose to work with you because we trust you." Truth is most clients will tell you there is no other company like us, but the more important statement relates to trust -- and this can only be earned through results.

Like no other company, we integrate your public relations and offline marketing efforts with direct marketing methodologies and web technologies under cohesive systems that drive measurable calls to action via the Internet.

Our consulting and production services are solicited from some of the most recognized PR firms and creative agencies in the U.S. -- and our proprietary Post Zinger technology continues making its way into online growth initiatives for numerous organizations. From funded start-ups to Fortune 500 companies - we consistently and positively impact corporate sales, product knowledge, brand awareness and communications.

Our Values are uncompromising. We believe in measurable results, attention to detail and learning by doing. We also believe in love - and exemplify this in the work place by prioritizing compassion over corporation, and people over process. Cash is NOT king. We keep this perspective by 1) valuing our employees as partners in our business, 2) respecting our clients' businesses as much as our own, 3) contributing to social justice efforts which far outweigh the importance of what we do to pay the bills. We support the AJWS for human relief in Darfur/Sudan, and Love146 for eliminating child sex trafficking. Learn more about Room 214 individuals.

Most Recent Press Release

Room 214 Selected for Social Media, RSS Integration Project for Dynamic Bicycles

Boulder, Colo.-based search marketing and visibility agency to design, develop and deploy a company blog, RSS feeds and online syndicating press room for Dynamic Bicycles

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Latest In the News Snippet

Room 214 in Rocky Mountain News

Jeff Smith of the Rocky Mountain News recently featured Room 214 in his RSS Feeds Can Boost Business article in Monday's Sept. 24 issue.  Jason Cormier, founding partner of Room 214, was quoted several times about how companies can use RSS in their business applications. The article also discusses NewsGator's work with widgets.

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Featured Article

The Top 5 Reasons it's RSS or DIE

Executive Summary
"RSS" stands for really simple syndication. In a nutshell, it is the technology enabling blogs, podcasts, and all major online news rooms. RSS is rapidly displacing email and websites as the preferred method for distributing online content. However, although the syndication technology may indeed be "simple," highly effective RSS deployments are not. Success hinges on a careful re-thinking of content channels and marketing strategies

In order to "get RSS right the first time," companies need to understand the basic paradigm shift it represents, and how that should be integrated with overall corporate marketing and PR communications. To read more, download the PDF version of The Top 5 Reasons Why it's RSS or DIE.

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Featured Case Study

Strategic Media, Inc. Case Study

Room 214 client, Strategic Media, Inc. http://www.strategicmediainc.com/ builds direct response radio advertising campaigns for clients seeking a national audience. However, they aren’t the only company claiming to do this, as evidenced by the high number of search results for terms related to radio advertising. For Strategic Media the idea of yet another new website redesign without a focus on driving sales and measuring the effectiveness of the message was project stopper. Finding the right partner to not only design the site, but to ensure it’s SEO friendly and implement a complete marketing platform to drive people to the site to generate leads and visibility seemed out of the picture. Enter Room 214 Inc. Recognizing Strategic Media’s unique and distinctive process combined with years of expertise and radio advertising knowledge, it became apparent that the best strategy for visibility would be through continuous posting of relevant and topical content and entering the ongoing radio advertising conversation. The challenge was to prove to the world that Strategic Media is the true expert in direct response radio. The radio advertising marketplace is fragmented and contains many organizations that include advertising agencies, media buyers, radio conglomerates and remnant resellers, not to mention production companies and industry-related associations. Strategic Media wanted to promote its years of experience, expertise and successful analytical process to the sea of national advertisers looking to spend radio dollars wisely and optimize their campaigns.

Strategic Media’s Target Market
National advertisers seeking profitable direct response call-to-action radio campaigns. That’s a pretty narrow target, now the where to find and how to engage these companies and individuals was at the crux of the program.

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