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The Top 5 Reasons it's RSS or DIE

Executive Summary
"RSS" stands for really simple syndication. In a nutshell, it is the technology enabling blogs, podcasts, and all major online news rooms. RSS is rapidly displacing email and websites as the preferred method for distributing online content. However, although the syndication technology may indeed be "simple," highly effective RSS deployments are not. Success hinges on a careful re-thinking of content channels and marketing strategies

In order to "get RSS right the first time," companies need to understand the basic paradigm shift it represents, and how that should be integrated with overall corporate marketing and PR communications. To read more, download the PDF version of The Top 5 Reasons Why it's RSS or DIE.

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Fire Your PR Firm

Let’s start at ground zero: Markets are Conversations. You’ve probably heard that before -- it’s thesis #1 in the popular book The Cluetrain Manifesto. But what does that catchphrase really mean, and why should you care? Most importantly, why does it mean you should probably fire your PR firm and hire a smarter one or do it yourself.

Markets exist largely because people talk. Although we like to think of ourselves as free-thinking individuals, in fact we rely on other people to do a fair amount of scouting and evaluating for us. Even when we disagree, our views influence each other because they set context. This conversational context strongly affects all kinds of choices -- from which products we buy to which opinions we hold.

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The Placement Crash – The Failure of PR in the Conversation World

Traditional public relations yields a common problem called the “Placement Crash,” which is like a sugar crash in business – something that gives you a brief high, but bottoms out fast and leaves you with nothing.

For instance, one big media hit can bring volumes of visitors to your web site -- but did the PR firm, the online communications expert or anyone in the marketing department devise a strategy to leverage that traffic and Capture the Conversation during and after peak traffic to drive sales or solidify new relationships?

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