Executive Summary
"RSS" stands for really simple syndication. In a nutshell, it is the technology enabling blogs, podcasts, and all major online news rooms. RSS is rapidly displacing email and websites as the preferred method for distributing online content. However, although the syndication technology may indeed be "simple," highly effective RSS deployments are not. Success hinges on a careful re-thinking of content channels and marketing strategies

In order to "get RSS right the first time," companies need to understand the basic paradigm shift it represents, and how that should be integrated with overall corporate marketing and PR communications. To read more, download the PDF version of The Top 5 Reasons Why it's RSS or DIE.