Room 214 client, Strategic Media, Inc. http://www.strategicmediainc.com/ builds direct response radio advertising campaigns for clients seeking a national audience. However, they aren’t the only company claiming to do this, as evidenced by the high number of search results for terms related to radio advertising. For Strategic Media the idea of yet another new website redesign without a focus on driving sales and measuring the effectiveness of the message was project stopper. Finding the right partner to not only design the site, but to ensure it’s SEO friendly and implement a complete marketing platform to drive people to the site to generate leads and visibility seemed out of the picture. Enter Room 214 Inc. Recognizing Strategic Media’s unique and distinctive process combined with years of expertise and radio advertising knowledge, it became apparent that the best strategy for visibility would be through continuous posting of relevant and topical content and entering the ongoing radio advertising conversation. The challenge was to prove to the world that Strategic Media is the true expert in direct response radio. The radio advertising marketplace is fragmented and contains many organizations that include advertising agencies, media buyers, radio conglomerates and remnant resellers, not to mention production companies and industry-related associations. Strategic Media wanted to promote its years of experience, expertise and successful analytical process to the sea of national advertisers looking to spend radio dollars wisely and optimize their campaigns.

Strategic Media’s Target Market
National advertisers seeking profitable direct response call-to-action radio campaigns. That’s a pretty narrow target, now the where to find and how to engage these companies and individuals was at the crux of the program.

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NASCAR fans are hungry for information. Information breeds knowledge and the more knowledge the fan accumulates, the better understanding they have for the science of the race. Fans like to demonstrate their knowledge, particularly if they have insider information on the cars, drivers, teams and tracks.

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Demonstrating Full-Scale Integration of Public Relations, E-Commerce, Search Engine Optimization and Pay Per Click for an Online Bicycle Retailer

Imagine that you've introduced a revolutionary new bicycle that doesn't use a chain. Neato. You are forced to sell on the Internet exclusively until you're able to convince retailers to carry your product. Now of course, you want everyone who's searching on the Internet for “bicycles” to find you. Pronto.

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