Keyword analysis is the process of selecting the most 'searched for' targeted and high-yield keyword phrases that enable visitors to find your wesite, press release or online ad.
Keyword research and selection of the right keyword phrases ensures that your search engine optimization (SEO) and online marketing efforts will pay off with quality traffic. It is possible to target the wrong keyword phrases and still get high traffic - but the results of this are low sales conversions and disinterested visitors who are often searching for something not relevant to what your web pages are offering.
Why do you need it?
No amount of SEO efforts or even high rankings can ensure that you will get quality traffic converting into sales. A common pitfall is to engage the SEO process with only a set of "gut-feel" keyword phrases. Site owners will prepare a list of keyword phrases they 'think' will work well. A few of them may be solid choices -- but most will either miss the mark in terms of search popularity or have extremely high competition, making the potential of achieving high rankings very difficult.
Selection of poor keywords can be like never reaching your destination even after running your best race because you started on the wrong road. Being from 'within the trade' can lead to selecting industry-specific search terms that may not relate to what your searchers are entering in a search engine. By the same token, it is important to balance industry specifics with keyword popularity to achieve the greatest relevance.
