Local Search services have been growing exponentially due to the increased popularity of web-based mapping technologies and local search algorithm updates from the major search engines (Google, Yahoo! and MSN). Traditional local directories have now gone beyond print, and a host of alternative directories have popped up to capture eyeballs for ad space. As a result, a number of business data providers have licensing agreements with a diverse set of local business search properties ranging from mobile providers to search engines. Room 214 feeds the leading data providers with your business data by creating a Master Business Profile.
Master Business Profile Creation
Room 214 creates your Master Business Profile to use as an entry point for populating local directories with your detailed business information, including:
- Business logo
- Hours of operation
- Payment options
- Address(es) and phone numbers, email
- Primary sales contacts
- Service areas and business description
- Products and Services / Coupons
- Affiliated associations and awards
- Important keyword search terms (using keyword analysis specific to your company)
Google Maps Listing, Editing & Validation Room 214 reviews all existing Google Maps listings you may have, and updates descriptions using your targeted keyword search terms. If your locations do not show in Google Maps, we register them on your behalf and guide you through the PIN validation process.
Directory Page Maintenance and Tracking
Room 214 also works to create central points of control for hosting and updating business profiles on separate directory sites likely to gain first-page ranking exposure beyond what your website might achieve on its own for certain local search queries. We ensure these pages stay updated when changes for your business occurs, and track search rankings from for your targeted keywords. Note: Ongoing Monthly costs apply for pay per click (PPC) management of locally targeted ads.
