Boulder, Colo.-based agency will craft and execute search visibility campaign and Pay-Per-Click conversion program

BOULDER, Colo., February 4, 2008 - HiveLive Inc., an enterprise social software platform provider, today announced it has hired Boulder, Colorado-based search marketing agency, Room 214 to implement an online lead generation campaign. Online search visibility and pay-per-click (PPC) advertising will send prospects to multi-variant tested landing pages and informational offers to have HiveLive build customized HiveLive demo communities. Customized demo communities provide prospects seeking a community-based platform the ability to see how they can integrate social networking tools that meets their particular needs. The landing pages will include offers of a white paper; access to the HiveLive community platforms; and, free customized demo communities. Room 214 plans to deliver registrant information and tracking statistics to HiveLive.

About HiveLive

HiveLive, Inc. is the first company to deliver an enterprise social software platform that integrates social networks with information networks for business-focused communities. The company's on-demand, web-based platform is powered by a new Web 2.0 building block called a "Hive," which can be configured to support a nearly infinite range of community activities such as blogs, wikis, forums, chat rooms, polls, FAQs, and more. The patent-pending technology uniquely enables companies to build online communities of depth, and forge tighter bonds with their customers, partners, and employees to foster innovation, creativity, loyalty, and trust. HiveLive is privately held with headquarters in Boulder, Colorado. For more information, visit http://www.hivelive.com

About Room 214

Room 214, http://www.Room214.com, is a search marketing and social media agency offering outsourced search marketing and online lead generation services that includes: custom blog implementations, podcast production and promotion, syndicating online press rooms, optimized press releases, RSS marketing, online article marketing, search engine optimization, pay-per-click campaigns, landing and conversion page development, email management and social media and online reputation management campaigns leveraging StumbleUpon, Facebook, YouTube, Google Video, iTunes and others.

Contact Info:

Guy Murrel Catapult PR-IR

303-581-7760X17

gmurrel@catapultpr-ir.com