Chicago dog boarding, doggie daycare and pet grooming company's online visibility lowers cost per customer acquisition and drives significant business growth.

Boulder, Colo., Jan. 28, 2008 – Room 214, a Boulder, CO.-based search engine marketing and social media agency, had its local search visibility program renewed with The Barking Lot, a Chicago-based doggie daycare, dog boarding, dog training and dog grooming business, based on exceptional search visibility placements and residual business growth.

Room 214's local search marketing and visibility programs integrate local online marketing and search visibility strategies, including on-page search engine optimization, pay-per-click advertising, local customer reviews, Google Maps and Yahoo! Local placements.

Room 214's targeted local geographic approach drives online awareness and increases sales while decreasing the new customer acquisition costs.

"We have been working with Room 214 for the past two years now and can confidently say our web presence is driving the growth of our business," states Matt Kriser, owner of Barking Lot Inc. "What I like best is how much our customer acquisition costs have decreased significantly in comparison to traditional offline advertising efforts."

About The Barking Lot

The Barking Lot has two locations in Chicago offering dog boarding and doggie daycare, dog grooming, pet training classes, dog walking and in-store pet supplies. The Barking Lot was voted “Best Overnight Boardking, "Best Dogging Daycare", “Best Trainer” and “Best Dog Obedience Group Class" by readers of the Chicagoland Tails Magazine.

For more information, Contact:
Guy Murrel
Catapult PR-IR
gmurrel@catapultpr-ir.com
303-581-7760