Room 214 provides pre-populated RSS readers to track blogs, syndicated news, and search engine results to help manage and monitor your company brand, industry happenings, and competition. Our system also includes highlight summaries from targeted message boards and/or forums.
The RSSready Reputation Management System gathers the intelligence and strategic insight to shape and adjust marketing communications tactics, recognize potential trends, track the pulse on the competition, establish subject expertise, provide quick and proactive crisis response, and continuously creates public relations opportunities.
RSSready Reputation Management System Resources may include:
- Collective Intellect Technology
- Umbria Technology
- Buzz Logic
- Customized RSSready reader
What is tracked:
Your Company and Industry
- Company name(s) (stock symbol if applicable)
- Service / product / brand names
- Executive management names and titles
- Common industry jargon / acronyms
- Industry associations
- Industry trade shows
- Industry trade publications
- A-list journalist names, publications (example: Walt Mossberg, Wall Street Journal)
- Industry-specific job titles (example: VP of Wireless Product Development)
Your Competition
- Top 3 competitor websites
- Top 3 competitor company name(s) (stock symbol if applicable)
- Service / product / brand names
- Executive management names and titles
Current Online Inventory
- Top keywords (search terms you think or know people use to find your company, products / services in the search engines)
- Top industry-related blogs that you are aware of
- Employee blogs that you are aware of
- Top podcasts you are aware of
- Top online forums or user groups you are aware of
- Top online publications / newsletters you follow or subscribe to
Interested in taking advantage of Room 214's powerful Reputation Management service? Fill out our contact form or give us a call to get started.
