"What you have delivered for us online has also created major offline exposure. Our traffic has risen substantially, and we have seen over a 400% increase in leads within a year."
~ Brett Astor
Vice President, Strategic Media, Inc.

If Your Content Isn't Being Syndicated, What Are You Waiting For?
Combine the traditional archiving nature of posting press releases with the power, simplicity, and syndication features inherent to blog software. By utilizing our syndicated press room services, your company can quickly and easily post the latest news events, articles and press releases. Our technology installations ensure that all of the archiving by entry, month, category, etc. is done automatically with no manual updating or editing of HTML by you.

Syndicating Content Through an Online Press Room
RSS Syndication is the new way in which news is released, filtered and picked up by those looking for it. With RSS, news (or any update) can spread like wildfire through online syndication hubs, individual subscribers or community properties and news aggregators. This is important because it means that you can get the word out about who you are, what you are doing, offering and selling like never before.

Most traditional advertising mechanisms follow a one-to-many approach, where the results and effectiveness of the message are extremely difficult to track. RSS facilitates a many-to-many approach, where a single resource (the RSS feed) can be responsible for updating other feeds that update other feeds. Suddenly, your press release is in the number one position on Google News or Yahoo! News within 30 minutes of it's distribution.

Top Reasons for an RSS Press Room
Providing an RSS feed as part of your online press or news room opens a new communications channel for journalists, analysts, partners and customers. There is an increasing number of journalists (and the general Internet population) taking advantage of RSS Reader software to find and filter news within press releases and blogs.

People now have the ability to receive news on their terms via RSS feeds, subscribing to news based on keywords and industry categories for which they are most interested. Those who spread news for a living are fed up with the problematic spam and stuffing of their email inboxes from companies and PR firms pushing press releases as word document attachments.

With RSS, your news (press releases or items of interest you wish to write, blog or podcast about) is found faster through categorical resources and relevant searches.

The Room 214 approach
Room 214 assesses your content distribution efforts to determine an RSS strategy for your business. We consult and implement a variety of press room styles for your company, in addition to providing analysis and reporting (Reputation Management) through research on conversations taking place on the web via bulletins, news releases, message boards and blogs.

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