Strategic Media’s primary goal was to achieve top search engine rankings for key industry terms in order to increase relevant organic search engine traffic and reinforce brand awareness. Aligning with this goal was the ultimate objective of generating additional qualified leads and new radio advertising clients in..

Challenge

• Identifying the most relevant search phrases considering search volume and competition
• Avoiding the attraction of low quality traffic due to irrelevant search strategies
• Competing for search visibility in a crowded space
• Dated website with technical limitations to search engine visibility

Approach

• Keyword research, competition and industry analysis related to search engine optimization
• Focused on optimizing for keywords and meta descriptions that generated the most relevant pre-qualified traffic
• Performed on-site optimization, off-site optimization, social media optimization and paid advertising
• Coordinated editorial calendar, blogging strategies, article distribution and optimized press release tactics
• Implemented metrics and reporting dashboard to guide on-going strategy and tracking of ROI
• Website redesign, including blog and syndicated article sections

Results

• New page-one Google rankings for 20 of the top 30 industry keywords
• #1 and #2 Google ranking for the most desired terms “radio advertising”, “direct response radio” and “radio advertising agency”
• 100% average year over year increase in organic traffic for 3 years
• Over 400% increase in leads within the first year