If your organization is seeking to dominate its respective marketplace, tear off the rearview mirror and leave the competition in the dust, then Room 214 offers the marketing system and programs you have been looking for.
Room 214 offers search visibility programs (Professional and Integrated) derived from a proven system comprised of tactical elements working together to create goal-oriented actions orbiting your website (see figure below).
Our programs work because the whole is greater than the sum of the parts. Your chances of success exponentially increase as each search marketing service module is integrated under a single point of management and measurement. The most common service modules within our programs include:
Keyword Analysis
Keyword analysis is the process of research and selection of the most 'searched for' targeted and high-yield keyword phrases that lead visitors to your site.
Search Engine Optimization (SEO)
Fundamental techniques and tools used in conjunction with keyword research to attain high natural search results on major search engines such as Google and Yahoo!
Google AdWords & Yahoo! Search Pay-Per-Click (PPC) Advertising
Immediate lead generation with guaranteed, first-page placement of ads for any given approved search term or keyword phrase. Fastest way to split test and measure ROI.
Local Search
Master business profile creation and submission to key local search directories, including Google maps account creation, editing and validation.
Article Marketing
Expert positioning papers distributed as syndicated content through multiple web properties for building reputation while establishing relevant, one-way incoming links.
Optimized Press Releases
Press or "search" releases formatted with search-friendly keywords, and distributed through syndication channels for guaranteed placement on Google and Yahoo! News.
Web Analytics and Reporting
Setup or audit of Google Analytics and related tools to track search rankings, goal funnels and defined conversions. Custom, monthly executive reporting with key observations.
Additional Integrated Services
Related services are provided to address email newsletter marketing and really simple syndication (RSS) technology for Social Media Campaigns, blogging, RSS press rooms, video and podcast distribution.
