“Business intelligence” was first coined over 50 years ago to describe computer-based approaches for analyzing data to support decision–making. Now it’s the new best practice for entering and maintaining a range of social media initiatives.
Room 214 has proven to be a highly consistent and valued partner to Qwest, and has been instrumental to the launch and success of social media for the entire organization.
B.T.
Director, Corp Comms
Qwest
Room 214 focuses on (social) business intelligence as a means of driving social media strategy, action and measurement. Sub-practices include:
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