Overview
Web Analytics deliver measurable performance data for all of your online advertising efforts across multiple channels. Analytics allow you to better understand and connect with your audience, delivering what's needed to track, test and improve any number of internet campaigns over time. Room 214 extracts the most critical elements from enterprise level analytics reporting systems, and provides custom online reports that offer “executive summary” observations and/or recommendations.
Setup or Audit of Google Analytics
The first deliverable includes a discovery phase and needs assessment pertaining to what you wish to track and how you are tracking it now. Creation of conversion goals, analytics consulting and implementation of Google Analytics on your website (an audit of existing analytics replaces initial setup process if applicable) is the next step.
*Note: Setup rates may vary depending on complexity of integration due to custom shopping carts, content management platforms or other special requirements.
Custom Reporting
Room 214 leverages open API benefits of Google Analytics and other statistics platforms to enable a single point of accountability within a monthly custom report. The service includes aggregating the most pertinent data pertaining to SEO efforts, PPC campaigns, Optimized Press Release results, Article Marketing results, and RSS subscriber information. Bi-weekly reporting with scheduled reviews over the phone for PPC campaigns is available upon request. Special add-on services pertaining to Reputation Management and heat mapping for usability improvement are available upon request.
