Getting Started with B2B Attribution Modeling
Attribution Modeling for B2B: Key Takeaways
- Attribution modeling for B2B companies can help tell a more complete story but is not a replacement for channel or platform level KPIs
- Gain buy-in early...
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Jobs to Be Done: A better way to research the customer journey
Customer journey mapping documents the typical process your customers go through as they make a decision to purchase. The output of the mapping exercise is a visualization of the process with details...