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James Clark

Author James Clark

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The One-Pager Getting Everyone on the Same Page

According to Jim Kwik in his book Limitless, humans forget approximately 50% of what they learn within an hour. And an average of 70% within 24...
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Savoring the Surprises: A Marketer’s Secret Weapon

Surprise: customers love one famous DIY company’s car polisher — not for buffing out their vehicles, but instead to soothe their sore muscles....
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Webinar: How To Become A Category Leader

If you weren't able to attend our recent webinar in which Jason Cormier, Room 214's co-founder, discusses How To Become a Category Leader, you can...
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Abandonment Issues: Lush Ditches Social Media

On April 8th, the British cosmetics company, Lush, announced a major change in marketing strategy on Facebook, Twitter and Instagram: “We are tired...
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Why Brands Can No Longer Ignore Data Regulation

Since the Cambridge Analytica debacle of 2018, data and data privacy have been hot topics. Consumers are increasingly aware of the personal data they...
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Grounds for Innovation: Lab-Grown Coffee

If you thought eggless eggs were a bonkers concept, then hold on to your hens… Because beanless coffee is officially here. But what is coffee without...
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Primary Care is Evolving to Treat Patients Instead of Sickness

Most people aren’t surprised when their $5 headphones break after the third song—after all, you get what you pay for. Benjamin Franklin once said,...
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Canned Wine Gives Vintners a New Canvas For Branding

Time to ditch your corkscrew: After decades of being the laughingstock of wine and spirit drinkers alike, cans are suddenly having a moment. The...
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2019 Social Media Image Sizes

Finding social image size recommendations from each platform can take hours of digging and Google searching. But the search is over! Here you can...
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Leveraging Knowledge Commerce to Establish Your Brand

While it’s undeniable that quality content is the bread and butter of any online marketing strategy, your brand’s authority is the other key to...
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