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Author Ben Castelli


Getting Started with B2B Attribution Modeling

Attribution Modeling for B2B: Key Takeaways Attribution modeling for B2B companies can help tell a more complete story but is not a replacement for...
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Jobs to Be Done: A better way to research the customer journey

Customer journey mapping documents the typical process your customers go through as they make a decision to purchase. The output of the mapping...
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An Analytics Overview: HubSpot vs. Google Analytics

Updated February 14th, 2018 Google Analytics is the most popular website analytics tool. Hubspot is one of the most popular marketing automation...
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