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Author Caitlin Sherwood

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How Many Millennials Does It Take to Clean the House?

Six. Two to go to Target to buy supplies, one to select the right playlist, one YouTube cleanfluencer to clean their own house as inspiration, and...
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New Bar on the Block: Launching a Bar Company with Emma Rosse

Despite the ever-growing number of options in the nutrition bar market, the savory flavor profile still remains fairly untouched. Take a trip down...
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NYC with James Clark: A Travel Guide

“It’s really not healthy to go to New York City and moderate yourself in any way,” James Clark, co-founder of Room 214, advised me. I had just told...
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June Trend Flight: Hoppiness (Beyond Beer), The Power of Sour & Matzo Mania

Water and the Pursuit of Hoppiness Sparkling water is having a moment. First we added flavors, then we started spiking our seltzer, and now—hops?...
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Ayurvedic Snacks: Eating for Longevity

Lately, we’ve been seeing a new breed of snack in natural grocery markets. Modern-day snacking is merging with ancient alternative medicine. These...
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Pasta? It’s Complicated.

Cauliflower gnocchi, brown rice orzo, and everyone’s favorite: zoodles. If health-conscious consumers had to list their relationship status with...
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May Trend Flight: Salt Therapy, Clean Dental Care, 4th Wave Coffee

[embed]https://www.youtube.com/watch?v=y1hAYhGpW-o&list=PLYhJm5LzkIQDRPmSmYxUM5FZF_PLTO_AP[/embed]   We’re not Salty about the Benefits Salt therapy...
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Recovery Beer: Score or Swindle?

After a long run, is there anything more satisfying than a cold one? As it turns out, physical activity and beer consumption have a strong...
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Awkward Health Issues, the Symptoms We Don't Discuss & the Market Opportunity

The wellness market is booming—growing at twice the rate of the US economy, in fact. So we’re all healthy, right? Yet some patients, often women,...
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March Trend Flight: Natural Deodorant, Imperfect Produce, and Hard Seltzer

Each month, we highlight three quick trends happening in the food and wellness space. This month, we're talking about three rising trends you can...
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