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    Author ‧ Isaiah Cormier

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    Is Big Data a Big Disappointment?

    by / jobs to be done, big data, qualitative data, Analytics, quantitative data, Strategy / Jul 31, 2019 / 5 MIN READ

    Every single choice we make online is documented somewhere in black or white, yes or no, one or zero. Millions of people, making millions of decisions creates an excess of data available for those looking to mine its insights. 
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    Scoring Your Next Marketing Agency

    by / agency buyers guide, Strategy / Aug 21, 2018 / 3 MIN READ

    This post is for those of you closing in on selecting an agency partner. You’ve visited their website, reached out to their sales people, and watched them present their proposals.
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    Your Guide To An Effective Agency Shortlist

    by / how to find a marketing agency, agency buyers guide, agency shortlist, Strategy, how to hire a marketing agency / Jul 26, 2018 / 3 MIN READ

    Hiring the right outsourced marketing agency can be a difficult and draining task. Even more frustrating if, after all that time and energy, you hire the wrong one. Fortunately, it doesn’t have to be that way. Following a proven process is key, beginning with...
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    Why Go HubSpot?

    by / Strategy, marketing automation / May 30, 2018 / 8 MIN READ

    We get that question a lot, especially when it comes to companies who are considering the use of HubSpot for building, maintaining and hosting their websites. We set out to answer two questions:
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