<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PCFXRQ" height="0" width="0" style="display:none;visibility:hidden">

    Author ‧ James Clark

    T

    The One-Pager Getting Everyone on the Same Page

    by / brand strategy, planning, coherence, marketing strategy, Strategy, business strategy, Coherence Framework / Oct 07, 2020 / 2 MIN READ

    According to Jim Kwik in his book Limitless, humans forget approximately 50% of what they learn within an hour. And an average of 70% within 24 hours. That’s some hard truth to swallow. Unfortunately, these same forgetful brains are what we bring with us to work...
    Read On
    H

    How to Bridge the Gap Between Product & Marketing

    by / customer insights, Product Marketing, coherence, interview, Coherence Framework / Sep 24, 2020 / 3 MIN READ

    CROs, CMOs, and CEOs — all charged with growth — must determine product-market fit. Product-Market Fit (or PMF) is found when your product or service is essential to your customers. And no matter where you are in the growth process, you have to continuously test the...
    Read On
    S

    Savoring the Surprises: A Marketer’s Secret Weapon

    by / jobs to be done, jobs theory, customer insights, coherence, Coherence Framework / Sep 09, 2020 / 2 MIN READ

     
    Read On
    H

    How to Silent Disco Your Way to a Business Strategy

    by / customer insights, coherence, stories, silent disco, Coherence Framework / Aug 25, 2020 / 2 MIN READ

     
    Read On
    D

    Do Your Best and Your Best Work

    by / Culture, agency values, corporate values / Sep 27, 2018 / 1 MIN READ

    Do Your Best is a value at Room 214 based in compassion.
    Read On
    I

    Ignore Your Ignorance at the Cost of Innovation and Growth

    by / digital marketing strategy, marketing strategy, digital marketing, growth marketing, Strategy / Sep 21, 2018 / 2 MIN READ

    Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.
    Read On
    J

    Jobs To Be Done: The Untapped Side of Persona Marketing

    by / Strategy / Feb 02, 2018 / 5 MIN READ

    What is Jobs To Be Done? If you work in marketing and advertising, you should know your clients’ personas and target audiences inside and out. But how well do you know their jobs to be done?
    Read On
    T

    The 7 Deadly Sins of Social Media

    by / Social / Nov 14, 2008 / 7 MIN READ

    Summary
    Read On