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Know Thy Customer

Customer-driven. Customer-centric. Customer-first. It’s the most popular theme you hear and read about for growing a business, innovating a product, or creating a marketing plan. It’s no mystery that Amazon’s entire business model revolves around such concepts, yet most companies run a big deficit when it comes to effectively leveraging their custo...

CMO Alchemy

We think of you Chief Marketing Officers as modern-day business alchemists. You blend ancient wisdom with modern technology. Wearers of many hats, the CMOs of the 2020s differ a great deal from your Mad Men-era predecessors. A recent Google and Deloitte joint study on the new role of the CMO discovered just that. We might sum up one of their key fi...

Trend Report: Biodynamic Wellness

Is Biodynamic the Next Organic?

Know Thy Customer

Customer-driven. Customer-centric. Customer-first. It’s the most popular theme you hear and read about for growing a business, innovating a product, or creating a marketing plan. It’s no mystery that Amazon’s entire business model revolves around such concepts, yet most companies run a big deficit when it comes to...

CMO Alchemy

We think of you Chief Marketing Officers as modern-day business alchemists. You blend ancient wisdom with modern technology. Wearers of many hats, the CMOs of the 2020s differ a great deal from your Mad Men-era predecessors. A recent Google and Deloitte joint study on the new role of the CMO discovered just that. ...

Trend Report: Biodynamic Wellness

Is Biodynamic the Next Organic?

Employee Advocacy: The Most Underutilized Influencer Program

One important category of influencers is often overlooked: the people who work in your company. These internal influencers, employee advocates, are closer to your products and services than anyone else. When they say something online, the audience they reach trusts their messages. Source

The 7 Deadly Sins of Social Media

Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride. Yuck. The power of the word is evident by just looking at this infamous list. Source