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James Clark

Author James Clark

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CMO Alchemy

We think of you Chief Marketing Officers as modern-day business alchemists. You blend ancient wisdom with modern technology. Free Range Studios...
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The New ROI is ROE: Return on Energy

Photo by Micah Hallahan Our last blog introduced how we help businesses find clarity and achieve team alignment. Here we demonstrate how to...
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The One-Pager Getting Everyone on the Same Page

According to Jim Kwik in his book Limitless, humans forget approximately 50% of what they learn within an hour. And an average of 70% within 24...
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How to Bridge the Gap Between Product & Marketing

CROs, CMOs, and CEOs — all charged with growth — must determine product-market fit. Product-Market Fit (or PMF) is found when your product or service...
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Savoring the Surprises: A Marketer’s Secret Weapon

  Surprise: customers love one famous DIY company’s car polisher — not for buffing out their vehicles, but instead to soothe their sore muscles....
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How to Silent Disco Your Way to a Business Strategy

  Photo by insung yoon on Unsplash We smuggled the ‘silent disco’ out of the music world and into our approach to business growth. It is the most...
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Do Your Best and Your Best Work

Do Your Best is a value at Room 214 based in compassion. When you see it or read it, one may think this is a work harder, work faster, no excuses...
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Ignore Your Ignorance at the Cost of Innovation and Growth

Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance. ~ Daniel...
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Jobs To Be Done: The Untapped Side of Persona Marketing

What is Jobs To Be Done? If you work in marketing and advertising, you should know your clients’ personas and target audiences inside and out. But...
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The 7 Deadly Sins of Social Media

Summary Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride. Yuck - the power of the word is evident in just looking at this infamous list. The...
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