Customer-driven. Customer-centric. Customer-first. It’s the most popular theme you hear and read about for growing a business, innovating a product, or creating a marketing plan. It’s no mystery that Amazon’s entire business model revolves around such concepts, yet most companies run a big deficit when it comes to...

We think of you Chief Marketing Officers as modern-day business alchemists. You blend ancient wisdom with modern technology. Wearers of many hats, the CMOs of the 2020s differ a great deal from your Mad Men-era predecessors. A recent Google and Deloitte joint study on the new role of the CMO discovered just that. ...

Is Biodynamic the Next Organic?

One important category of influencers is often overlooked: the people who work in your company. These internal influencers, employee advocates, are closer to your products and services than anyone else. When they say something online, the audience they reach trusts their messages. Source

Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride. Yuck. The power of the word is evident by just looking at this infamous list. Source