Categories
    James Clark

    Author ‧ James Clark

    C

    CMO Alchemy

    by coherence, growth marketing, Strategy, growth studio, Coherence Framework / Nov 18, 2020 / 3 MIN READ

    We think of you Chief Marketing Officers as modern-day business alchemists. You blend ancient wisdom with modern technology. Free Range Studios...
    Read On
    T

    The New ROI is ROE: Return on Energy

    by customer insights, coherence, growth marketing, growth studio, Coherence Framework / Oct 29, 2020 / 2 MIN READ

    Photo by Micah Hallahan Our last blog introduced how we help businesses find clarity and achieve team alignment. Here we demonstrate how to...
    Read On
    T

    The One-Pager Getting Everyone on the Same Page

    by brand strategy, planning, coherence, marketing strategy, Strategy, business strategy, Coherence Framework / Oct 07, 2020 / 2 MIN READ

    According to Jim Kwik in his book Limitless, humans forget approximately 50% of what they learn within an hour. And an average of 70% within 24...
    Read On
    H

    How to Bridge the Gap Between Product & Marketing

    by customer insights, Product Marketing, coherence, interview, Coherence Framework / Sep 24, 2020 / 3 MIN READ

    CROs, CMOs, and CEOs — all charged with growth — must determine product-market fit. Product-Market Fit (or PMF) is found when your product or service...
    Read On
    S

    Savoring the Surprises: A Marketer’s Secret Weapon

    by jobs to be done, jobs theory, customer insights, coherence, Coherence Framework / Sep 09, 2020 / 2 MIN READ

      Surprise: customers love one famous DIY company’s car polisher — not for buffing out their vehicles, but instead to soothe their sore muscles....
    Read On
    H

    How to Silent Disco Your Way to a Business Strategy

    by customer insights, coherence, stories, silent disco, Coherence Framework / Aug 25, 2020 / 2 MIN READ

      Photo by insung yoon on Unsplash We smuggled the ‘silent disco’ out of the music world and into our approach to business growth. It is the most...
    Read On
    D

    Do Your Best and Your Best Work

    by Culture, agency values, corporate values / Sep 27, 2018 / 1 MIN READ

    Do Your Best is a value at Room 214 based in compassion. When you see it or read it, one may think this is a work harder, work faster, no excuses...
    Read On
    I

    Ignore Your Ignorance at the Cost of Innovation and Growth

    by digital marketing strategy, marketing strategy, digital marketing, growth marketing, Strategy / Sep 21, 2018 / 2 MIN READ

    Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance. ~ Daniel...
    Read On
    J

    Jobs To Be Done: The Untapped Side of Persona Marketing

    by Strategy / Feb 02, 2018 / 5 MIN READ

    What is Jobs To Be Done? If you work in marketing and advertising, you should know your clients’ personas and target audiences inside and out. But...
    Read On
    T

    The 7 Deadly Sins of Social Media

    by Social / Nov 14, 2008 / 7 MIN READ

    Summary Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride. Yuck - the power of the word is evident in just looking at this infamous list. The...
    Read On