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    James Clark

    Author ‧ James Clark

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    CMO Alchemy

    by coherence, growth marketing, Strategy, growth studio, Coherence Framework / Nov 18, 2020 / 3 MIN READ

    We think of you Chief Marketing Officers as modern-day business alchemists. You blend ancient wisdom with modern technology. Free Range Studios...
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    The New ROI is ROE: Return on Energy

    by customer insights, coherence, growth marketing, growth studio, Coherence Framework / Oct 29, 2020 / 2 MIN READ

    Photo by Micah Hallahan Our last blog introduced how we help businesses find clarity and achieve team alignment. Here we demonstrate how to...
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    The One-Pager Getting Everyone on the Same Page

    by brand strategy, planning, coherence, marketing strategy, Strategy, business strategy, Coherence Framework / Oct 07, 2020 / 2 MIN READ

    According to Jim Kwik in his book Limitless, humans forget approximately 50% of what they learn within an hour. And an average of 70% within 24...
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    How to Bridge the Gap Between Product & Marketing

    by customer insights, Product Marketing, coherence, interview, Coherence Framework / Sep 24, 2020 / 3 MIN READ

    CROs, CMOs, and CEOs — all charged with growth — must determine product-market fit. Product-Market Fit (or PMF) is found when your product or service...
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    Savoring the Surprises: A Marketer’s Secret Weapon

    by jobs to be done, jobs theory, customer insights, coherence, Coherence Framework / Sep 09, 2020 / 2 MIN READ

      Surprise: customers love one famous DIY company’s car polisher — not for buffing out their vehicles, but instead to soothe their sore muscles....
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    How to Silent Disco Your Way to a Business Strategy

    by customer insights, coherence, stories, silent disco, Coherence Framework / Aug 25, 2020 / 2 MIN READ

      Photo by insung yoon on Unsplash We smuggled the ‘silent disco’ out of the music world and into our approach to business growth. It is the most...
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    Do Your Best and Your Best Work

    by Culture, agency values, corporate values / Sep 27, 2018 / 1 MIN READ

    Do Your Best is a value at Room 214 based in compassion. When you see it or read it, one may think this is a work harder, work faster, no excuses...
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    Ignore Your Ignorance at the Cost of Innovation and Growth

    by digital marketing strategy, marketing strategy, digital marketing, growth marketing, Strategy / Sep 21, 2018 / 2 MIN READ

    Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance. ~ Daniel...
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    Jobs To Be Done: The Untapped Side of Persona Marketing

    by Strategy / Feb 02, 2018 / 5 MIN READ

    What is Jobs To Be Done? If you work in marketing and advertising, you should know your clients’ personas and target audiences inside and out. But...
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    The 7 Deadly Sins of Social Media

    by Social / Nov 14, 2008 / 7 MIN READ

    Summary Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride. Yuck - the power of the word is evident in just looking at this infamous list. The...
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