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    Author Jen Casson

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    Why Marketing Should Create Sales Email Templates

    There’s a lot of content about all the sales email templates you can create in your CRM or marketing automation platforms. But what’s not discussed much is marketing’s role in creating those templates. Often it’s left to sales ops, or the reps themselves, to...
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    How Marketing Can (and Must) Do More

    Back in my youthful and un-jaded 20s, my colleagues and I were working on a project and realized another department held the key to elevating our design from good to great.
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    Wellness Backlash and The Sins of Marketing

    Wellness is a  $4.2 trillion dollar global industry and continues its meteoric growth. Unfortunately, where there’s opportunity, there are opportunists quickly turning a good thing into a hot mess. So it’s no surprise the industry, like others (think tech and...
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    Delight Your Customers with Jobs To Be Done

    You know delighting customers is key to driving word-of-mouth referrals and growing your business. What you may not know is how you can use the Jobs To Be Done theory to identify exactly how, when, and where to delight them.
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    IGTV: The Growing Influence of Influencers

    Instagram recently launched IGTV, allowing content creators to upload vertical videos up to an hour long. Of course, this represents a direct shot at Google/YouTube. But what’s more significant for marketers is what this says about the growing influence of...
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    Room 214 Named Inc. Magazine's Best Workplace

    Boulder, Colo. (May. 2018)  - Boulder-based Room 214, a digital and social media agency, today announced it received Inc.'s Best Workplaces Award for 2018, the publication’s third annual ranking in the fast-growing private company sector.
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    Can Google Shopping Actions Rescue Floundering Retailers?

    When’s the last time you Googled “where can I find…” or “where can I buy...?”. Considering searches like this have increased 85% over the last two years, chances are pretty good you’ve done just that recently.
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    How to Rescue Your Failed Influencer Program

    Most brands have jumped on the influencer marketing hype train in some form or fashion. In fact, according to a recent study by Linqia, 81% of marketers say they’ve used the tactic, with 51% finding it more effective than branded content. The study also shows 39% of...
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    The 5 Signs You Don’t Have a Sound Strategy

    In today’s short-term, performance-obsessed marketing atmosphere, it’s easy to find yourself drowning in operational tactics, campaigns and day-to-day marketing decisions. But as a marketing executive, it’s critical you find time for the “deep thinking” needed to...
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