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Author Jen Casson

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Why Marketing Should Create Sales Email Templates

There’s a lot of content about all the sales email templates you can create in your CRM or marketing automation platforms. But what’s not discussed...
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How Marketing Can (and Must) Do More

Back in my youthful and un-jaded 20s, my colleagues and I were working on a project and realized another department held the key to elevating our...
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Wellness Backlash and The Sins of Marketing

Wellness is a  $4.2 trillion dollar global industry and continues its meteoric growth. Unfortunately, where there’s opportunity, there are...
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Delight Your Customers with Jobs To Be Done

You know delighting customers is key to driving word-of-mouth referrals and growing your business. What you may not know is how you can use the Jobs...
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IGTV: The Growing Influence of Influencers

Instagram recently launched IGTV, allowing content creators to upload vertical videos up to an hour long. Of course, this represents a direct shot at...
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Room 214 Named Inc. Magazine's Best Workplace

Boulder, Colo. (May. 2018)  - Boulder-based Room 214, a digital and social media agency, today announced it received Inc.'s Best Workplaces Award for...
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Can Google Shopping Actions Rescue Floundering Retailers?

When’s the last time you Googled “where can I find…” or “where can I buy...?”. Considering searches like this have increased 85% over the last two...
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How to Rescue Your Failed Influencer Program

Most brands have jumped on the influencer marketing hype train in some form or fashion. In fact, according to a recent study by Linqia, 81% of...
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The 5 Signs You Don’t Have a Sound Strategy

In today’s short-term, performance-obsessed marketing atmosphere, it’s easy to find yourself drowning in operational tactics, campaigns and...
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