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Jason Cormier

Author Jason Cormier

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Webinar: How To Become A Category Leader

  If you weren't able to attend our recent webinar in which Jason Cormier, Room 214's co-founder, discusses How To Become a Category Leader, you can...
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Start A Branded Community (Not Just Another Social Network)

What is a branded community? A simple definition is: A branded community is a community of individuals that is created on the basis of shared values...
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Play Bigger: Understand Category Design

Every once in a while, you come across a powerful book that feels like it was actually written for your business. Sometimes, it’s the kind of book...
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What Is A Growth Studio?

As a “growth studio” is relatively new, I’d like to invite your questions and comments to build more education and conversation around this emerging...
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Abandonment Issues: Lush Ditches Social Media

On April 8th, the British cosmetics company, Lush, announced a major change in marketing strategy on Facebook, Twitter and Instagram: “We are tired...
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Why Brands Can No Longer Ignore Data Regulation

Since the Cambridge Analytica debacle of 2018, data and data privacy have been hot topics. Consumers are increasingly aware of the personal data they...
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Grounds for Innovation: Lab-Grown Coffee

If you thought eggless eggs were a bonkers concept, then hold on to your hens… Because beanless coffee is officially here. But what is coffee without...
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Primary Care is Evolving to Treat Patients Instead of Sickness

Most people aren’t surprised when their $5 headphones break after the third song—after all, you get what you pay for. Benjamin Franklin once said,...
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Canned Wine Gives Vintners a New Canvas For Branding

Time to ditch your corkscrew: After decades of being the laughingstock of wine and spirit drinkers alike, cans are suddenly having a moment. The...
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February Trend Flight: Artisanal Bitters, Tahini & Biodynamics

Each month, we like to highlight three quick trends happening in the food and wellness space. Our February 2019 trend picks? Read on for our February...
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