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    Author ‧ Jason Cormier

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    Webinar: How To Become A Category Leader

    by jobs to be done, category leadership, Strategy / Oct 30, 2019 /

      If you weren't able to attend our recent webinar in which Jason Cormier, Room 214's co-founder, discusses How To Become a Category Leader, you can...
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    Start A Branded Community (Not Just Another Social Network)

    by Social, Branded Community, branded communities / Oct 04, 2019 / 5 MIN READ

    What is a branded community? A simple definition is: A branded community is a community of individuals that is created on the basis of shared values...
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    Play Bigger: Understand Category Design

    by Category Design, play bigger, category leadership, Strategy / Sep 25, 2019 / 7 MIN READ

    Every once in a while, you come across a powerful book that feels like it was actually written for your business. Sometimes, it’s the kind of book...
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    What Is A Growth Studio?

    by Trends, growth studio marketing, Culture, Strategy, growth studio, growthstudio / Sep 17, 2019 / 8 MIN READ

    As a “growth studio” is relatively new, I’d like to invite your questions and comments to build more education and conversation around this emerging...
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    Abandonment Issues: Lush Ditches Social Media

    by instagram, Social, Facebook, Marketing, digital / Apr 24, 2019 / 2 MIN READ

    On April 8th, the British cosmetics company, Lush, announced a major change in marketing strategy on Facebook, Twitter and Instagram: “We are tired...
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    Why Brands Can No Longer Ignore Data Regulation

    by boulder digital marketing agency, Digital Marketing Agency, Analytics, data privacy, data regulation, California Consumer Protection Act / Apr 22, 2019 / 5 MIN READ

    Since the Cambridge Analytica debacle of 2018, data and data privacy have been hot topics. Consumers are increasingly aware of the personal data they...
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    Grounds for Innovation: Lab-Grown Coffee

    by food trends, food, innovation, Marketing, wellness / Mar 13, 2019 / 2 MIN READ

    If you thought eggless eggs were a bonkers concept, then hold on to your hens… Because beanless coffee is officially here. But what is coffee without...
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    Primary Care is Evolving to Treat Patients Instead of Sickness

    by boulder digital marketing agency, wellness marketing, Digital Marketing Agency, healthcare, primary care, digital marketing, wellness marketing agency, wellness / Mar 05, 2019 / 3 MIN READ

    Most people aren’t surprised when their $5 headphones break after the third song—after all, you get what you pay for. Benjamin Franklin once said,...
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    Canned Wine Gives Vintners a New Canvas For Branding

    by Digital Marketing Agency, wellness marketing agency, label design, Creative, canned wine / Feb 21, 2019 / 2 MIN READ

    Time to ditch your corkscrew: After decades of being the laughingstock of wine and spirit drinkers alike, cans are suddenly having a moment. The...
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    February Trend Flight: Artisanal Bitters, Tahini & Biodynamics

    by food brands, food, Trends, wellness / Feb 20, 2019 / 2 MIN READ

    Each month, we like to highlight three quick trends happening in the food and wellness space. Our February 2019 trend picks? Read on for our February...
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