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    Author Jason Cormier

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    Intermittent Fasting

    Paleo, South Beach, Keto, Whole 30, Juicing, and more! It seems like every week there is a new dieting fad that's promising weight loss, more energy, and better health. With benefits like that who wouldn't be eating it up? But that's the catch because many of these...
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    Should I Boost My Facebook Posts?

    Our organic engagement rates are plummeting on Facebook, should we boost our posts? In the age of dwindling organic engagement for business pages on Facebook, we hear this question frequently and think it’s important to approach with a critical eye. Let’s start by...
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    The Summer of Tasty Cause Marketing Campaigns

    Food brands are serving up marketing with a side of ethics, and so far, it’s working. We appreciate all of the treats and companies using their influence to bring good into this world. Plus, cause marketing is a sweet deal for business too.
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    Purpose-Driven Marketing: Content With a Cause

    Corporate Social Responsibility (CSR), for some, is a set of check-boxes to demonstrate that your company cares. Smart companies, however, recognize that it’s much more than this — especially with a millennial demographic leading the charge on social...
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    IHOb

    B is for... burgers? IHOP had us all confused when they recently changed their iconic name to IHOb. They revealed that this change is temporary, but it certainly got people talking, including us! However, was this marketing stunt actually successful? We investigated.
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    How Marketing Agencies and Businesses Best Collaborate

    "Building a Successful Brand/Agency Collaboration" is not only a great goal but also the title of the panel I'm moderating tomorrow at the Colorado Marketing Summit.
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    Amazon SEO and A9 Listing Optimization

    I remember sitting in a conference several years ago, and listening to a speaker explain that if Facebook is the social graph, and Google is the search graph – then people will soon recognize Amazon as the product graph.
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    Defining an RFP - How to Write an RFP

    A request for proposal (RFP) is a document used to solicit proposals from multiple suppliers. You typically use an RFP to understand agency capabilities and provide a structure for evaluating a shortlist of agencies competing for your business.
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    How to Hire a Marketing Agency

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    GDPR: A Wake-Up Call for US Companies

    To succeed on digital today, it’s imperative to be at the forefront of the constantly changing landscape. The EU’s General Data Protection Regulation (GDPR) is one of those such changes. Consider it your wake-up call.
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