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    Author ‧ John Franklin

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    Finding Control and Comfort Through Financial Wellness

    by financial wellness, wellness, finances / Jun 07, 2019 / 3 MIN READ

    We often think of wellness as what we’re putting into our bodies and how we’re caring for our mental health. But wellness is now a concept that...
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    The Importance of Uncovering the Emotion Behind Customer Behavior

    by boulder digital marketing agency, Digital Marketing Agency, customer insights, Strategy, customer research, growth studio / Apr 28, 2019 / 2 MIN READ

    A Woman's Trip to Honor Her Dad During recent customer research call on behalf of a client, an interviewee shared a very personal story of her...
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    Our Customer Research & Brand Development Process

    by jobs to be done, digital marketing strategy, marketing strategy, digital marketing, Strategy, branding / Oct 08, 2018 / 2 MIN READ

    As an agency, we've found that in order to create powerful and emotionally resonant marketing campaigns, it’s critical to first do brand development...
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    How Many Instagram Accounts Should Your Brand Have?

    by instagram, Social Media, Social, digital marketing / Sep 14, 2018 / 1 MIN READ

    Our clients with sub-brands (for example, a company that offers a slightly different product for residential and commercial customers) often ask...
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    The Great Facebook Engagement Drop of 2018

    by Social Media, Social, facebook engagement, Facebook, social media marketing, Strategy / Aug 23, 2018 / 2 MIN READ

    Organic social has historically been viewed as a great channel for marketing. However, in the last 6-12 months, Facebook's organic social engagement...
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