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Author John Franklin

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Finding Control and Comfort Through Financial Wellness

We often think of wellness as what we’re putting into our bodies and how we’re caring for our mental health. But wellness is now a concept that...
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The Importance of Uncovering the Emotion Behind Customer Behavior

A Woman's Trip to Honor Her Dad During recent customer research call on behalf of a client, an interviewee shared a very personal story of her...
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Our Customer Research & Brand Development Process

As an agency, we've found that in order to create powerful and emotionally resonant marketing campaigns, it’s critical to first do brand development...
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How Many Instagram Accounts Should Your Brand Have?

Our clients with sub-brands (for example, a company that offers a slightly different product for residential and commercial customers) often ask...
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The Great Facebook Engagement Drop of 2018

Organic social has historically been viewed as a great channel for marketing. However, in the last 6-12 months, Facebook's organic social engagement...
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