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    Author John Franklin

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    Finding Control and Comfort Through Financial Wellness

    We often think of wellness as what we’re putting into our bodies and how we’re caring for our mental health. But wellness is now a concept that applies to many other areas of our lives—including financial habits. Finances are a source of stress for many. In a recent...
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    The Importance of Uncovering the Emotion Behind Customer Behavior

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    Our Customer Research & Brand Development Process

    As an agency, we've found that in order to create powerful and emotionally resonant marketing campaigns, it’s critical to first do brand development and customer research work.
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    How Many Instagram Accounts Should Your Brand Have?

    Our clients with sub-brands (for example, a company that offers a slightly different product for residential and commercial customers) often ask about how to manage Instagram. Specifically, should they have one or multiple IG accounts?
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    The Great Facebook Engagement Drop of 2018

    Organic social has historically been viewed as a great channel for marketing. However, in the last 6-12 months, Facebook's organic social engagement for business pages dropped dramatically for almost all industries. What's the best way to respond to the Facebook...
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