Author ‧ Jill Mailander

Social media content is changing — we know that much. But what’s the future of social media content? And what opportunities does that future provide marketers? To skip straight to social media content marketing opportunities, scroll through.

In January, Facebook dropped a news bomb on marketers and brands by announcing yet another algorithm change -- but this time, it’s the mother of all changes. For months we’ve been asking, “how effective is organic content on Facebook?" Well, Mark Zuckerberg answered...

Snapchat has always been the rebel of the social networks. With a quirky design and fearlessly ridiculousness filters, Snapchat has never played by the same rules as the Facebooks and Twitters of the world. So it may be a little surprising to see this scrappy little...