Author ‧ Michael Kwolek

Aligning your business around an experience that serves customers’ needs fully, every time - this requires a deep understanding of their motivators,...

We’ve built our practice around staying ahead of the curve in modern marketing. So it may seem a bit ironic that we believe the next wave in serving...

Insights are the foundation to making confident business decisions, finding valuable opportunities, and continually improving the customer...

Seth Godin’s recent blog, “The elegance of nothing”, does a great job of illuminating what a brand is and why it is important. A brand is not merely...

“What is an insight?” This question that has caused many a marketer confusion, which is unfortunate because insights can be powerful tools for...

In a world where technology evolves ever more quickly and opportunities to communicate multiply, as marketers we can easily get caught up in shiny...

If it feels like the marketing industry is speeding up, you’re right. The platforms, technologies and techniques we have at our disposal morph and...

Ever get the sense your marketing team has great ideas but they never seem to turn into engagement? Great ideas are just that…great. But they don’t...

Brands are everywhere - from toilet paper to microchips, everything is branded. Brands help us understand how products work, what makes them unique,...