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    Author ‧ Michael Kwolek

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    Clarity is the Key to Coherence

    by marketers, Coherence Framework / Jan 26, 2022 / 3 MIN READ

    “Clarity equals Capacity minus Contamination”. This notion is the thesis of Jamie Smart’s The Little Book of Clarity, and it is a principle we’ve...
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    Hey Whipple: A Coherence Take

    by marketers, Coherence Framework / Jan 18, 2022 / 3 MIN READ

    Luke Sullivan’s Hey Whipple, Squeeze This is a classic book on the ad industry. It focuses more on the post-Mad Men era of traditional advertising...
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    Room 214 Core Value: We Pursue Excellence

    by corporate values, Coherence Framework / Nov 18, 2021 / 2 MIN READ

    In this series, we’re going in-depth on our core values—how we developed them, what they mean to us, and how they help us create coherence in our...
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    Room 214 Core Value: We Act Out of Love, Not Fear

    by corporate values, Coherence Framework / Nov 03, 2021 / 2 MIN READ

    In this series, we’re going in-depth on our core values—how we developed them, what they mean to us, and how they help us create coherence in our...
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    Room 214 Core Value: We Lead with Humility

    by corporate values, Coherence Framework / Oct 28, 2021 / 1 MIN READ

    In this series, we’re going in-depth on our core values—how we developed them, what they mean to us, and how they help us create coherence in our...
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    Defining Core Values: A Key Element of Coherence

    by corporate values, Coherence Framework / Oct 14, 2021 / 2 MIN READ

    Lots of companies have core values statements. But it’s one thing to write some copy that sounds good, and it’s another to use that statement as a...
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    The Coherence Accelerator: A Summary

    by Coherence Framework / Sep 22, 2021 / 1 MIN READ

    We’ve spent years refining our approach to helping brands grow, culminating in our signature process, The Coherence Method. Bringing a brand into...
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    Customer & Brand Insights: The Value of Many Sources

    by jobs to be done, Digital Marketing Agency, customer insights, Strategy, brand insights, growth studio, customer experience / Jul 25, 2019 / 1 MIN READ

    Aligning your business around an experience that serves customers’ needs fully, every time - this requires a deep understanding of their motivators,...
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    Listen & Reflect: The Right Approach to Insights

    by brand clarity, Digital Marketing Agency, strategic insights, Strategy, insights, brand, growth studio / Jul 19, 2019 / 2 MIN READ

    We’ve built our practice around staying ahead of the curve in modern marketing. So it may seem a bit ironic that we believe the next wave in serving...
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    Marketing with Clarity: The Case for Insights

    by Digital Marketing Agency, customer insights, Strategy, brand work, marketing clarity, insights, growth studio / Jul 03, 2019 / 2 MIN READ

    Insights are the foundation to making confident business decisions, finding valuable opportunities, and continually improving the customer...
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