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Author Michael Kwolek

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Clarity is the Key to Coherence

“Clarity equals Capacity minus Contamination”. This notion is the thesis of Jamie Smart’s The Little Book of Clarity, and it is a principle we’ve...
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Hey Whipple: A Coherence Take

Luke Sullivan’s Hey Whipple, Squeeze This is a classic book on the ad industry. It focuses more on the post-Mad Men era of traditional advertising...
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Room 214 Core Value: We Pursue Excellence

In this series, we’re going in-depth on our core values—how we developed them, what they mean to us, and how they help us create coherence in our...
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Room 214 Core Value: We Act Out of Love, Not Fear

In this series, we’re going in-depth on our core values—how we developed them, what they mean to us, and how they help us create coherence in our...
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Room 214 Core Value: We Lead with Humility

In this series, we’re going in-depth on our core values—how we developed them, what they mean to us, and how they help us create coherence in our...
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Defining Core Values: A Key Element of Coherence

Lots of companies have core values statements. But it’s one thing to write some copy that sounds good, and it’s another to use that statement as a...
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The Coherence Accelerator: A Summary

We’ve spent years refining our approach to helping brands grow, culminating in our signature process, The Coherence Method. Bringing a brand into...
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Customer & Brand Insights: The Value of Many Sources

Aligning your business around an experience that serves customers’ needs fully, every time - this requires a deep understanding of their motivators,...
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Listen & Reflect: The Right Approach to Insights

We’ve built our practice around staying ahead of the curve in modern marketing. So it may seem a bit ironic that we believe the next wave in serving...
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Marketing with Clarity: The Case for Insights

Insights are the foundation to making confident business decisions, finding valuable opportunities, and continually improving the customer...
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