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    Author ‧ Michael Kwolek

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    Brand: Confidence, Purpose, Value

    by boulder digital marketing agency, coherence, digital marketing strategy, Strategy, branding, growth studio, customer experience / Jun 26, 2019 / 1 MIN READ

    Seth Godin’s recent blog, “The elegance of nothing”, does a great job of illuminating what a brand is and why it is important. A brand is not merely...
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    What Is an Insight?

    by digital marketing strategy, marketing strategy, digital marketing, Strategy / Sep 17, 2018 / 2 MIN READ

    “What is an insight?” This question that has caused many a marketer confusion, which is unfortunate because insights can be powerful tools for...
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    Slow Branding: A New Approach to Winning in Your Market

    by brand strategy, digital marketing, Strategy, branding, brand ID / Sep 12, 2018 / 1 MIN READ

    In a world where technology evolves ever more quickly and opportunities to communicate multiply, as marketers we can easily get caught up in shiny...
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    Marketing in a Time of Constant Change

    by digital marketing strategy, marketing strategy, Marketing, digital marketing, Strategy / Sep 05, 2018 / 2 MIN READ

    If it feels like the marketing industry is speeding up, you’re right. The platforms, technologies and techniques we have at our disposal morph and...
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    The One Thing Every Marketing Team Needs to Succeed

    by digital marketing, Strategy, marketing systems / Apr 19, 2018 / 2 MIN READ

    Ever get the sense your marketing team has great ideas but they never seem to turn into engagement? Great ideas are just that…great. But they don’t...
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    The Reason Why Branding is Important for Your SaaS Company

    by SaaS, research, Strategy, branding / Aug 26, 2014 / 2 MIN READ

    Brands are everywhere - from toilet paper to microchips, everything is branded. Brands help us understand how products work, what makes them unique,...
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