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Author Michael Kwolek

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Brand: Confidence, Purpose, Value

Seth Godin’s recent blog, “The elegance of nothing”, does a great job of illuminating what a brand is and why it is important. A brand is not merely...
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What Is an Insight?

“What is an insight?” This question that has caused many a marketer confusion, which is unfortunate because insights can be powerful tools for...
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Slow Branding: A New Approach to Winning in Your Market

In a world where technology evolves ever more quickly and opportunities to communicate multiply, as marketers we can easily get caught up in shiny...
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Marketing in a Time of Constant Change

If it feels like the marketing industry is speeding up, you’re right. The platforms, technologies and techniques we have at our disposal morph and...
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The One Thing Every Marketing Team Needs to Succeed

Ever get the sense your marketing team has great ideas but they never seem to turn into engagement? Great ideas are just that…great. But they don’t...
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The Reason Why Branding is Important for Your SaaS Company

Brands are everywhere - from toilet paper to microchips, everything is branded. Brands help us understand how products work, what makes them unique,...
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