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    Author Reed Fischer

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    The Downfall of Meat Alternatives and Sober Curiosity

    At Room 214, we’re not afraid to admit when we’re wrong. Or at least when our trend predictions are wrong due to an unforeseen global pandemic. A few months ago, we posted articles that proclaimed the rise of meat alternatives and sober curiosity, as consumers...
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    Digital Marketing to the Rescue

    As the COVID-19 pandemic continues to keep the world in a suspended state of uncertainty, proactive marketers have been turning to digital marketing to help generate leads and business. Social distancing, closed stores, and reduced income all point towards decreased...
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    Brand Messaging During COVID-19

    The COVID-19 outbreak has led to an unprecedented level of global uncertainty for businesses small and large. In times of crisis, brands who can understand what the world needs from them and adapt to fill those needs will likely face fewer challenges than those who...
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    The Rise of Meat Alternatives

    Environmental impact, ethics, feeling better, dietary restrictions, curiosity—it seems like there are more and more reasons to take a bite out of a meatless patty these days. And with the rise of readily-available meat alternatives, it’s also becoming much easier to...
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    Top Super Bowl Ads of 2020

    Ah yes, the Super Bowl. The annual celebration of all things America: contact sports, copious amounts of (delicious) junk food, and capitalism. Each year, the Super Bowl pits the NFL’s finest against one another, but also pits brands against one another in an...
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    Biggest Brand Moments of 2019

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    Paid Ads in 2020

    Queue “Hail to the Chief” and prepare your ad budgets, ladies and gentlemen. It’s officially 2020, which means it’s time to start bracing for an endless stream of political ads coming at us from all angles. Politico anticipates $2.7 billion in spending on the...
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    Rethinking Influencer Marketing for 2020

    Influencer marketing is nothing new. From Sprint poaching Verizon’s “Can you hear me now?” actor, to Fyre Festival’s uninformed influencers, influencer strategies have helped catapult brands into the public eye (for better and for worse) in the past few years. But...
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    Using Slack Communities for Brands

    Most of us know Slack as a powerful tool for internal communication, but Slack Communities—one of Slack’s lesser-known features, may be home to the future of brand-hosted conversation. Despite a relatively quiet launch in 2016, you can now find a Slack Community for...
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