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    Author Scott Shelton

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    Turning Keyword Strategy into Ongoing Content

    When it comes to investing your marketing dollars...SEO is like a great bank account with a high-interest rate. Even though it’s not an immediate payoff, when done right, you can be confident that what you put into SEO will see dividends in the long-run. At Room...
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    Understanding Google’s EAT & YMYL Algorithm Updates

    What is EAT? What is YMYL? The last few Google algorithm updates have been focused on “Your Money, Your Life” (YMYL) sites. That is, sites that give people advice on how to live or spend their money. The biggest sector affected by these updates are sites that give...
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    Mobile First Indexing & Page Speed for SEO

    It has been abundantly clear, for a few years now, that Google processes more searches from mobile devices than desktop devices. Uncharacteristically slow on the draw, Google has finally announced the switch to mobile first indexing. In short, this simply means that...
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