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Author Scott Shelton

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Turning Keyword Strategy into Ongoing Content

When it comes to investing your marketing dollars...SEO is like a great bank account with a high-interest rate. Even though it’s not an immediate...
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Understanding Google’s EAT & YMYL Algorithm Updates

What is EAT? What is YMYL? The last few Google algorithm updates have been focused on “Your Money, Your Life” (YMYL) sites. That is, sites that give...
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Mobile First Indexing & Page Speed for SEO

It has been abundantly clear, for a few years now, that Google processes more searches from mobile devices than desktop devices. Uncharacteristically...
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