Email Marketing Support

SUMMARY

Time Commitment: 40 hours per week

Desired Availability: 1 pm - 9 pm EAT

Knowledge
- Understanding complex marketing automations & user journeys
- Excellent grasp of best practices for email marketing and design (CAN-SPAM, GDPR, Email Deliverability)
Skills
- Working knowledge of SQL
- Good knowledge in HTML and CSS.
- Basic knowledge of scripting languages (Javascript, AMPscript & SSJS)
- Editing tools such as Photoshop for image resizing
- Email & Marketing Automation platforms including experience with Klayvio, MailChimp, Shopify
Experience
- Minimum 2 years of experience working for a direct to consumer brand

Build and run automated, lifecycle, and ad hoc email campaigns
Implement and own practices like calendaring, segmentation, A/B testing, and email marketing automation
Tracking essential metrics (e.g. open rates, unsubscribes, customer acquisition costs, sales conversion rate, pages visited, bounce rates) and improving processes.
Improving the onboarding, engagement, and retention of our customer’s client base.
Testing, measuring, and optimizing the impact of email marketing campaigns.
Collaborating with others to ensure email is supporting Customer Acquisition, Purchase Frequency, and Average Order Value tactics.
Can set up and run: welcome emails, transactional messages, abandon cart emails, lead nurturing, newsletters, drip campaigns, survey/reviews
Build HTML emails and reusable templates.
Ensuring emails follow industry standards and best practices.

Please Note: All applications should be sent to kenyajobs@room214.com by 27th April 2023.