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Email Marketing Support


Time Commitment: 40 hours per week

Desired Availability: 1 pm - 9 pm EAT


  • Knowledge
    • Understanding complex marketing automations & user journeys
    • Excellent grasp of best practices for email marketing and design (CAN-SPAM, GDPR, Email Deliverability)
  • Skills
    • Working knowledge of SQL
    • Good knowledge in HTML and CSS.
    • Basic knowledge of scripting languages (Javascript, AMPscript & SSJS)
    • Editing tools such as Photoshop for image resizing
    • Email & Marketing Automation platforms including experience with Klayvio, MailChimp, Shopify
  • Experience
    • Minimum 2 years of experience working for a direct to consumer brand



  • Build and run automated, lifecycle, and ad hoc email campaigns
  • Implement and own practices like calendaring, segmentation, A/B testing, and email marketing automation
  • Tracking essential metrics (e.g. open rates, unsubscribes, customer acquisition costs, sales conversion rate, pages visited, bounce rates) and improving processes.
  • Improving the onboarding, engagement, and retention of our customer’s client base.
  • Testing, measuring, and optimizing the impact of email marketing campaigns.
  • Collaborating with others to ensure email is supporting Customer Acquisition, Purchase Frequency, and Average Order Value tactics.
  • Can set up and run: welcome emails, transactional messages, abandon cart emails, lead nurturing, newsletters, drip campaigns, survey/reviews
  • Build HTML emails and reusable templates.
  • Ensuring emails follow industry standards and best practices.


Please Note: All applications should be sent to kenyajobs@room214.com by 27th April 2023.