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CMO Alchemy

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The New ROI is ROE: Return on Energy

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The One-Pager Getting Everyone on the Same Page

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How to Bridge the Gap Between Product & Marketing

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Savoring the Surprises: A Marketer’s Secret Weapon

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    G

    Get to Know HubSpot’s New Conversation Intelligence Tool

    by / May 07, 2021 / 3 MIN READ

    As a HubSpot Gold Certified Agency, Room 214 is always keeping up to date on the latest HubSpot solutions. Looking at some of their latest software,...
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    C

    CMO Alchemy

    by coherence, growth marketing, Strategy, growth studio, Coherence Framework / Nov 18, 2020 / 3 MIN READ

    We think of you Chief Marketing Officers as modern-day business alchemists. You blend ancient wisdom with modern technology. Free Range Studios...
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    T

    The New ROI is ROE: Return on Energy

    by customer insights, coherence, growth marketing, growth studio, Coherence Framework / Oct 29, 2020 / 2 MIN READ

    Photo by Micah Hallahan Our last blog introduced how we help businesses find clarity and achieve team alignment. Here we demonstrate how to...
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    T

    The One-Pager Getting Everyone on the Same Page

    by brand strategy, planning, coherence, marketing strategy, Strategy, business strategy, Coherence Framework / Oct 07, 2020 / 2 MIN READ

    According to Jim Kwik in his book Limitless, humans forget approximately 50% of what they learn within an hour. And an average of 70% within 24...
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    H

    How to Bridge the Gap Between Product & Marketing

    by customer insights, Product Marketing, coherence, interview, Coherence Framework / Sep 24, 2020 / 3 MIN READ

    CROs, CMOs, and CEOs — all charged with growth — must determine product-market fit. Product-Market Fit (or PMF) is found when your product or service...
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    S

    Savoring the Surprises: A Marketer’s Secret Weapon

    by jobs to be done, jobs theory, customer insights, coherence, Coherence Framework / Sep 09, 2020 / 2 MIN READ

      Surprise: customers love one famous DIY company’s car polisher — not for buffing out their vehicles, but instead to soothe their sore muscles....
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    H

    How to Silent Disco Your Way to a Business Strategy

    by customer insights, coherence, stories, silent disco, Coherence Framework / Aug 25, 2020 / 2 MIN READ

      Photo by insung yoon on Unsplash We smuggled the ‘silent disco’ out of the music world and into our approach to business growth. It is the most...
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    T

    The Downfall of Meat Alternatives and Sober Curiosity

    by food trends, wellness / May 28, 2020 / 2 MIN READ

    At Room 214, we’re not afraid to admit when we’re wrong. Or at least when our trend predictions are wrong due to an unforeseen global pandemic. A few...
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    M

    May Trend Flight: Bread Baking Tips, Local Shopping, and the Instant Pot

    by bread, covid, food, Trends, wellness / May 28, 2020 / 3 MIN READ

    Bread Making Tips From Room 214 You don’t need me to tell you that there’s been a resurgence in old school home-ec practices. What your grandma did...
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    F

    Food Accounts to up your Cooking Game

    by food, Trends, Social Media, wellness, Cooking / May 27, 2020 / 2 MIN READ

    I don’t know about you, but the longer I continue to work from home the more frequent my snacking gets. Living in a small Boulder apartment the...
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