Savoring the Surprises: A Marketer’s Secret Weapon
Surprise: customers love one famous DIY company’s car polisher — not for buffing out their vehicles, but instead to soothe their sore muscles....
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How to Silent Disco Your Way to a Business Strategy
Photo by insung yoon on Unsplash We smuggled the ‘silent disco’ out of the music world and into our approach to business growth. It is the most...
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The Downfall of Meat Alternatives and Sober Curiosity
At Room 214, we’re not afraid to admit when we’re wrong. Or at least when our trend predictions are wrong due to an unforeseen global pandemic. A few...
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May Trend Flight: Bread Baking Tips, Local Shopping, and the Instant Pot
Bread Making Tips From Room 214 You don’t need me to tell you that there’s been a resurgence in old school home-ec practices. What your grandma did...
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Food Accounts to up your Cooking Game
I don’t know about you, but the longer I continue to work from home the more frequent my snacking gets. Living in a small Boulder apartment the...
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Help! I am a food brand in a pandemic.
Colorado local, Coors Brewing has stood the test of time. They sold through Prohibition, World War Two, and now COVID-19. These may seem like...
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April Trend Flight: Digital Marketing and COVID-19, Best and Worst Brand Examples, Quarantine Book Reviews
How to Make the Most of Digital During COVID-19 As the COVID-19 pandemic continues to keep the world in a suspended state of uncertainty, proactive...
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Digital Marketing to the Rescue
As the COVID-19 pandemic continues to keep the world in a suspended state of uncertainty, proactive marketers have been turning to digital marketing...
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This is TikTok on Quarantine
If any of you have downloaded the app TikTok you understand how you can start watching a video and end up in the same spot on the couch two hours...
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Digital Platforms Respond to COVID-19
As consumers, we have been inundated with messages about how companies are responding to COVID-19. As marketers, we have been overwhelmed by digital...
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