One important category of influencers is often overlooked: the people who work in your company. These internal influencers, employee advocates, are closer to your products and services than anyone else. When they say something online, the audience they reach trusts their messages. Source

Most of us know Slack as a powerful tool for internal communication, but Slack Communities — one of Slack’s lesser-known features — may be home to the future of brand-hosted conversation. Despite a relatively quiet launch in 2016, you can now find a Slack Community for everything from Startups to Star Wars. Slack ...

With 2019 in the rearview, we wanted to take a moment to look at some of the best and worst brand moments from the past year. We’ve plucked some of our favorites from the food and wellness industry to highlight, and we’ll take a look at what their success (or failure) can teach us as we move into the new decade. S...

The art of launching a new product on social media is one that few brands have achieved. But, leave it to the sassy girl with pigtails to come up with something out of this world (you’ll see what we mean). Wendy’s is launching a new product on 8.19.19 and so far they’re keeping it just nebulous enough to keep the ...

In today’s short-term, performance-obsessed marketing atmosphere, it’s easy to find yourself drowning in operational tactics, campaigns, and day-to-day marketing decisions. But as a marketing executive, it’s critical you find time for the “deep thinking” needed to craft and refine your strategy.Source

Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride. Yuck. The power of the word is evident by just looking at this infamous list. Source