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CMO Alchemy

We think of you Chief Marketing Officers as modern-day business alchemists. You blend ancient wisdom with modern technology. Wearers of many hats, the CMOs of the 2020s differ a great deal from your Mad Men-era predecessors. A recent Google and Deloitte joint study on the new role of the CMO discovered just that. We might sum up one of their key fi...

The World's Top 50 Fashion Brands in Social Media

This month we're extremely excited to partner with our friends at InfiniGraph to bring you the first in a four-part series of in-depth social media reports on the fashion industry. In an industry full of early adopters, creative minds, and folks who aren't afraid to test boundaries, it's a big challenge to stand out with social media efforts. In ou...

Wellness Watchlist: Top Clean Beauty Brands

With the shift towards wellness and sourcing accountability, the beauty industry is changing. Clean products are no longer a nice-to-have — customers interested in wellness expect beauty brands to be cruelty-free and use clean, sustainable ingredients. In 2018, Sephora reacted to this shift, by launching Clean at Sephora. Motto: “The beauty you wan...

CMO Alchemy

We think of you Chief Marketing Officers as modern-day business alchemists. You blend ancient wisdom with modern technology. Wearers of many hats, the CMOs of the 2020s differ a great deal from your Mad Men-era predecessors. A recent Google and Deloitte joint study on the new role of the CMO discovered just that. ...

The World's Top 50 Fashion Brands in Social Media

This month we're extremely excited to partner with our friends at InfiniGraph to bring you the first in a four-part series of in-depth social media reports on the fashion industry. In an industry full of early adopters, creative minds, and folks who aren't afraid to test boundaries, it's a big challenge to stand o...

Wellness Watchlist: Top Clean Beauty Brands

With the shift towards wellness and sourcing accountability, the beauty industry is changing. Clean products are no longer a nice-to-have — customers interested in wellness expect beauty brands to be cruelty-free and use clean, sustainable ingredients. In 2018, Sephora reacted to this shift, by launching Clean at ...

Trend Report: Biodynamic Wellness

Is Biodynamic the Next Organic?

Unboxing a Brand: FabFitFun

For many brands, the unboxing experience is the first opportunity to make a lasting impression on your consumers. If you’re like us, you’ve seen an influx of influencers digging into tantalizing spreads of products in unboxing videos on your Instagram feed. So you might be wondering if this trend has had its momen...

Employee Advocacy: The Most Underutilized Influencer Program

One important category of influencers is often overlooked: the people who work in your company. These internal influencers, employee advocates, are closer to your products and services than anyone else. When they say something online, the audience they reach trusts their messages. Source

Using Slack Communities for Brands

Most of us know Slack as a powerful tool for internal communication, but Slack Communities — one of Slack’s lesser-known features — may be home to the future of brand-hosted conversation. Despite a relatively quiet launch in 2016, you can now find a Slack Community for everything from Startups to Star Wars. Slack ...

Biggest Brand Moments of 2019

With 2019 in the rearview, we wanted to take a moment to look at some of the best and worst brand moments from the past year. We’ve plucked some of our favorites from the food and wellness industry to highlight, and we’ll take a look at what their success (or failure) can teach us as we move into the new decade. S...