Finding social image size recommendations from each platform can take hours of digging and Google searching. But the search is over! Here you can find the recommended sizes for the top 4 platforms and many different post types.
All of the dimensions are recommended sizes. Often you can use larger sizes, but make sure the aspect ratios remain the same to ensure images display correctly.
Featuring high-quality imagery on Facebook shows your audience that your business is legitimate, reputable, and pays attention to the details (no matter how small). Facebook is focused on providing a positive user experience, so they prevent advertisers from being overly promotional. To do this they check to see how much text is featured in each image. Use this tool to see if your images adhere to Facebook’s “20% rule”.
Instagram is a great opportunity for businesses to show customers how they can be relatable and personable. Instagram is a great place to show your company culture, what happens “behind the scenes” of your business, the process of creating your products, customers using your products, etc.
In the past few years, Twitter has made it easier for people to share images within their tweets. This has had a major engagement impact because tweets with images are more than 30% more likely to be retweeted than those with only text.
Pinterest’s layout is oriented for portrait layout, so vertically designed pins tend to perform better. While pins are able to be much taller than other platforms, larger images may not perform as well. It’s best to create a pin that caters to what you want to visually represent, sometimes less is more.