Our clients with sub-brands (for example, a company that offers a slightly different product for residential and commercial customers) often ask about how to manage Instagram. Specifically, should they have one or multiple IG accounts?
Although it depends on the brands’ specific situation and goals, below is our general recommendation along with a look at the pros and cons of each approach.
In most cases, Room 214 recommends maintaining one IG account to populate with the most relevant and engaging content across all brand/product lines. Although we see value in the ability to segment different audiences, we feel the two biggest benefits of one account are: