Room 214 recently hosted a webinar on category leadership. If you missed it, you can find the recording here. Webinars are a service we provide for our clients and while executing one of our own, we put together a comprehensive process document to tie together the resources, people, and steps needed to set yourself up for success.
Establish your Goals:
Determine Who Needs to be Involved:
Tools & Resources:
What to Complete Before Getting Started:
STEP 1: Kick off
STEP 2: Planning
STEP 3: Designer Kickoff
STEP 4: Paid Promotion
STEP 5: Organic Promotion
Post across platforms to promote upcoming webinar, the following was the cadence we followed. Send out a toolkit of copy and creative and have employees post to their personal networks as well as invite client and professional contacts to the webinar personally via email.
STEP 6: Final QC
STEP 7: Webinar Launch
STEP 8: Follow up promo/ drip campaign
Take the list of those who attended your webinar and enter them into a drip email campaign. The following structure is what we used adhering to the “help, help, sell” guidelines:
STEP 9: Reporting
In order to pull the report from Zoom, follow these steps:
Now you’re ready to go live, or as ready as you could be.