This post is for those of you closing in on selecting an agency partner. You’ve visited their website, reached out to their sales people, and watched them present their proposals.
Once you’ve watched your favorite agencies present their proposals, you may have a difficult decision to make. Each agency will have their strengths and weaknesses, so how can you be sure to choose the best fit?
But it's not always easy to execute. The key is turning all of the qualitative data you’ve collected on these agencies into quantitative data.
That means turning their strengths and weaknesses into numerical values. Why? So they can be weighted and compared to help you make the best selection for who you’ll work with.
That’s where our free Agency Buyer’s Guide Selection Scoresheet comes in. The sheet asks questions in four categories, and each question prompts you to score an agency on a scale of 1-4, with higher scores indicating higher expertise.
There are four important categories of questions to determine an agency’s potential worth. In this post, we’ll dive into each and list our recommended questions.
This covers everything from comparing their capabilities to your requirements and how their internal structures match your preferences.
When looking at responses, note each one’s timeliness, communication and attention to detail.
Take a look at each agency’s likability, trust, balance and differentiation.
Measure each candidate’s answers when it comes to scope of work, costs, timing, agreement language and clarity on next steps (we’ll go even more in-depth in the next section).
Even though all questions are scored on a scale of 1-4, some questions will be more important to you than others. Individual questions should be weighted accordingly. We recommend giving each question a score multiplier between 0.5 and 2.0.
When all is said and done, total up scores in all categories. The agency with the highest overall score should be your best fit. If you’d like to skip the process of creating this spreadsheet, download it for free from the buyers guide.
(It’ll even do the math for you)