Welcome to the wonderful world of A/B Testing. In the simplest terms, A/B testing is a method of comparing two versions of a webpage or other user experience to determine which one performs better. It's a fantastic conversion rate optimization (CRO) strategy that will play a key role in your online success.
Email marketing is still king in reaching consumers, and it’s not going away. It’s crucial to be effective with it. Source
For eCommerce businesses, having a great website is essential. Your website serves as a platform for customers to learn about products and make purchases. It needs to provide a positive user experience (UX).