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    Category brand

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    Help! I am a food brand in a pandemic.

    Colorado local, Coors Brewing has stood the test of time. They sold through Prohibition, World War Two, and now COVID-19. These may seem like insurmountable challenges for a brewery, so how did they survive? During Prohibition, Coors shifted their production...
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    Using Slack Communities for Brands

    Most of us know Slack as a powerful tool for internal communication, but Slack Communities—one of Slack’s lesser-known features, may be home to the future of brand-hosted conversation. Despite a relatively quiet launch in 2016, you can now find a Slack Community for...
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    What Brands Need to Know About COPPA

    Recently, COPPA has been a prominent topic among digital marketers and more specifically Youtubers. Even though COPPA is not a new regulation, it is garnering more attention as the FTC recently cracked down on large companies like TikTok and YouTube for their...
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    Listen & Reflect: The Right Approach to Insights

    We’ve built our practice around staying ahead of the curve in modern marketing. So it may seem a bit ironic that we believe the next wave in serving customers well is something much more analog.
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    New Wendy's Product Launch Packs Heat

    The art of launching a new product on social media is one that few brands have achieved. But, leave it to the sassy girl with pigtails to come up with something out of this world (you’ll see what we mean). Wendy’s is launching a new product on 8.19.19 and so far...
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