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Category brand strategy

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The One-Pager Getting Everyone on the Same Page

According to Jim Kwik in his book Limitless, humans forget approximately 50% of what they learn within an hour. And an average of 70% within 24...
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Slow Branding: A New Approach to Winning in Your Market

In a world where technology evolves ever more quickly and opportunities to communicate multiply, as marketers we can easily get caught up in shiny...
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