Category ‧ brand strategy

According to Jim Kwik in his book Limitless, humans forget approximately 50% of what they learn within an hour. And an average of 70% within 24 hours. That’s some hard truth to swallow. Unfortunately, these same forgetful brains are what we bring with us to work...

In a world where technology evolves ever more quickly and opportunities to communicate multiply, as marketers we can easily get caught up in shiny new things. So it pays to step back and remember that our work is really all about serving customers, not trends. We...