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    Category ‧ Coherence Framework

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    The One-Pager Getting Everyone on the Same Page

    by / brand strategy, planning, coherence, marketing strategy, Strategy, business strategy, Coherence Framework / Oct 07, 2020 / 2 MIN READ

    According to Jim Kwik in his book Limitless, humans forget approximately 50% of what they learn within an hour. And an average of 70% within 24 hours. That’s some hard truth to swallow. Unfortunately, these same forgetful brains are what we bring with us to work...
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    How to Bridge the Gap Between Product & Marketing

    by / customer insights, Product Marketing, coherence, interview, Coherence Framework / Sep 24, 2020 / 3 MIN READ

    CROs, CMOs, and CEOs — all charged with growth — must determine product-market fit. Product-Market Fit (or PMF) is found when your product or service is essential to your customers. And no matter where you are in the growth process, you have to continuously test the...
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    Savoring the Surprises: A Marketer’s Secret Weapon

    by / jobs to be done, jobs theory, customer insights, coherence, Coherence Framework / Sep 09, 2020 / 2 MIN READ

     
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    How to Silent Disco Your Way to a Business Strategy

    by / customer insights, coherence, stories, silent disco, Coherence Framework / Aug 25, 2020 / 2 MIN READ

     
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