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Category customer experience

C

Customer & Brand Insights: The Value of Many Sources

Aligning your business around an experience that serves customers’ needs fully, every time - this requires a deep understanding of their motivators,...
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B

Brand: Confidence, Purpose, Value

Seth Godin’s recent blog, “The elegance of nothing”, does a great job of illuminating what a brand is and why it is important. A brand is not merely...
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