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Category customer insights

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The New ROI is ROE: Return on Energy

Photo by Micah Hallahan Our last blog introduced how we help businesses find clarity and achieve team alignment. Here we demonstrate how to...
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How to Bridge the Gap Between Product & Marketing

CROs, CMOs, and CEOs — all charged with growth — must determine product-market fit. Product-Market Fit (or PMF) is found when your product or service...
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Savoring the Surprises: A Marketer’s Secret Weapon

  Surprise: customers love one famous DIY company’s car polisher — not for buffing out their vehicles, but instead to soothe their sore muscles....
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How to Silent Disco Your Way to a Business Strategy

  Photo by insung yoon on Unsplash We smuggled the ‘silent disco’ out of the music world and into our approach to business growth. It is the most...
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Customer & Brand Insights: The Value of Many Sources

Aligning your business around an experience that serves customers’ needs fully, every time - this requires a deep understanding of their motivators,...
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Marketing with Clarity: The Case for Insights

Insights are the foundation to making confident business decisions, finding valuable opportunities, and continually improving the customer...
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Hearing Your Customer: Jamba Dropped the “Juice”

You can’t argue with words that come straight from your customer’s mouth. A key part of the Room 214 insights process is interviewing customers,...
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The Importance of Uncovering the Emotion Behind Customer Behavior

A Woman's Trip to Honor Her Dad During recent customer research call on behalf of a client, an interviewee shared a very personal story of her...
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Delight Your Customers with Jobs To Be Done

You know delighting customers is key to driving word-of-mouth referrals and growing your business. What you may not know is how you can use the Jobs...
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