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    Category customer insights

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    How to Bridge the Gap Between Product & Marketing

    CROs, CMOs, and CEOs — all charged with growth — must determine product-market fit. Product-Market Fit (or PMF) is found when your product or service is essential to your customers. And no matter where you are in the growth process, you have to continuously test the...
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    Savoring the Surprises: A Marketer’s Secret Weapon

     
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    How to Silent Disco Your Way to a Business Strategy

     
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    Customer & Brand Insights: The Value of Many Sources

    Aligning your business around an experience that serves customers’ needs fully, every time - this requires a deep understanding of their motivators, needs and behaviors in the context of the market and the larger culture. You’re not going to get there with some...
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    Marketing with Clarity: The Case for Insights

    Insights are the foundation to making confident business decisions, finding valuable opportunities, and continually improving the customer experience. Strong insights align teams around a common understanding, while bringing clarity and coherence to strategies. At...
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    Hearing Your Customer: Jamba Dropped the “Juice”

    You can’t argue with words that come straight from your customer’s mouth.
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    The Importance of Uncovering the Emotion Behind Customer Behavior

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    Delight Your Customers with Jobs To Be Done

    You know delighting customers is key to driving word-of-mouth referrals and growing your business. What you may not know is how you can use the Jobs To Be Done theory to identify exactly how, when, and where to delight them.
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