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Category digital

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Rethinking Influencer Marketing for 2020

Influencer marketing is nothing new. From Sprint poaching Verizon’s “Can you hear me now?” actor, to Fyre Festival’s uninformed influencers,...
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The Future of Fitness is Here

With the rebirth of trap music, the start of modern online dating, internet stardom, and memes, the 2010s did us well; but now a new decade is upon...
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Think Outside the Jar: The Shift in Baby Food

When I was pregnant, my dad gave me the book Top 100 Baby Purees. It sounded like a lovely idea–make my precious, healthy baby the freshest, organic...
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May the 4th: A Roundup of the Best Brand Executions of 2019

May the 4th, arguably one of the best days of the year for Star Wars social media fans! When sitting down to enjoy a feed of puns, sentimental or...
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Abandonment Issues: Lush Ditches Social Media

On April 8th, the British cosmetics company, Lush, announced a major change in marketing strategy on Facebook, Twitter and Instagram: “We are tired...
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