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Category Digital Marketing Agency (3)

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The Younger Generation: Marketers Shift From Millennials to Gen Z

Millennials — we love to hate them. From overpriced avocado toast to killing the (insert industry of choice here) industry, we’re the scapegoat for...
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Probiotics: Newer cases apply to more than your gut

It seems as though the wellness industry is constantly trying to get our attention with what’s new and next. But reaching perfection in your journey...
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Primary Care is Evolving to Treat Patients Instead of Sickness

Most people aren’t surprised when their $5 headphones break after the third song—after all, you get what you pay for. Benjamin Franklin once said,...
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Wellness Watchlist: Unique Brands Fighting For Mental Health

Wellness brands don’t always fall into a neat category (much like wellness itself). Below are three brands in three industries outside of traditional...
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Canned Wine Gives Vintners a New Canvas For Branding

Time to ditch your corkscrew: After decades of being the laughingstock of wine and spirit drinkers alike, cans are suddenly having a moment. The...
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Fighting Technology Dependence with Digital Wellness

Is your New Year’s resolution to cut down on screen time? To start wearing blue-light-blocking glasses? If that’s the case, your goals are focused on...
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The Irony of Asking for Brand Authenticity

Each time we move to a new year, we take a look at trends, innovation and values to inform our work. In 2016, big data was everyone’s favorite...
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The Only Detox You Need in 2019: A Social Media Detox

I’m going to come right out and say it. You're the reason your social media is toxic to your mental health. It’s time to take responsibility for your...
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How Marketing Agencies and Businesses Best Collaborate

"Building a Successful Brand/Agency Collaboration" is not only a great goal but also the title of the panel I'm moderating tomorrow at the Colorado...
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Defining an RFP - How to Write an RFP

A request for proposal (RFP) is a document used to solicit proposals from multiple suppliers. You typically use an RFP to understand agency...
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