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Category gen z

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The Younger Generation: Marketers Shift From Millennials to Gen Z

Millennials — we love to hate them. From overpriced avocado toast to killing the (insert industry of choice here) industry, we’re the scapegoat for...
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The Irony of Asking for Brand Authenticity

Each time we move to a new year, we take a look at trends, innovation and values to inform our work. In 2016, big data was everyone’s favorite...
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Personalized Vitamin Services follow Gen Z preference

We know Gen Z loves personalization, and companies are following the preference. A recent Salesforce study showed 64% of Millenials and Gen Zers are...
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