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    Category gen z

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    The Younger Generation: Marketers Shift From Millennials to Gen Z

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    The Irony of Asking for Brand Authenticity

    Each time we move to a new year, we take a look at trends, innovation and values to inform our work. In 2016, big data was everyone’s favorite buzzword. Content was queen in 2017. Last year brands focused on personalization and interactivity. What about 2019?
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    Personalized Vitamin Services follow Gen Z preference

    We know Gen Z loves personalization, and companies are following the preference. A recent Salesforce study showed 64% of Millenials and Gen Zers are “comfortable with companies applying relevant information about (them) in exchange for personalized engagement.” 67%...
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