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Category growth studio (2)


Brand: Confidence, Purpose, Value

Seth Godin’s recent blog, “The elegance of nothing”, does a great job of illuminating what a brand is and why it is important. A brand is not merely...
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May the 4th: A Roundup of the Best Brand Executions of 2019

May the 4th, arguably one of the best days of the year for Star Wars social media fans! When sitting down to enjoy a feed of puns, sentimental or...
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The Importance of Uncovering the Emotion Behind Customer Behavior

A Woman's Trip to Honor Her Dad During recent customer research call on behalf of a client, an interviewee shared a very personal story of her...
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