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Category influencer marketing

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Rethinking Influencer Marketing for 2020

Influencer marketing is nothing new. From Sprint poaching Verizon’s “Can you hear me now?” actor, to Fyre Festival’s uninformed influencers,...
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IGTV: The Growing Influence of Influencers

Instagram recently launched IGTV, allowing content creators to upload vertical videos up to an hour long. Of course, this represents a direct shot at...
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Are You Being Duped? Fake Followers & Click Fraud

Fake followers, or computerized social media accounts, and click fraud have been prevalent across social media since its genesis. Companies and...
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How to Rescue Your Failed Influencer Program

Most brands have jumped on the influencer marketing hype train in some form or fashion. In fact, according to a recent study by Linqia, 81% of...
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